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Workforce stability is an operational issue in care. Treat it like one.

Hywel Phillips, Personal Group COO

If you run a care organisation, you already know that workforce stability isn't an abstract HR issue. When experienced carers leave or shifts are left uncovered, the impact reaches far beyond recruitment. It shows up in agency spend, pressure on managers, stretched teams and, ultimately, continuity of care. 

For operational leaders, the question therefore isn't simply, "Do we have enough people on the rota today?" It is also, "What is workforce instability costing us across our services?" 

That matters in a sector where experienced employees carry knowledge and relationships that cannot easily be replaced. They know residents and service users personally. They understand routines, recognise when something isn't right, reassure families and help new colleagues find their feet. 

When those people leave, an organisation loses more than headcount. It loses experience, relationships and continuity. 

 

The pressure behind the rota 

Care asks a huge amount of its frontline workforce. 

Employees spend much of the day on their feet, often working demanding shifts while supporting people through illness, decline and some of the most vulnerable moments of their lives. The work carries an emotional load as well as a physical one. 

That pressure can manifest in absence, burnout and ultimately people choosing to leave the sector. 

The latest Skills for Care figures show there are around 96,000 vacancies in adult social care in England on any given day, with a vacancy rate of 6.2%, around three times that of the wider economy. Turnover also remains significant. 

Against that backdrop, retaining experienced people is an operational advantage. 

Continually replacing employees carries obvious recruitment and training costs, but there are less visible costs too. Managers spend time filling gaps rather than developing teams. Existing employees take on additional shifts and pressure. New starters need time and support to become fully effective. And frequent changes in personnel can make continuity harder for the people receiving care. 

 

Support has to work around the workforce 

Most care providers already recognise the importance of employee wellbeing. Many offer EAPs, health benefits, discounts, recognition, financial wellbeing support and other services. 

The challenge is making sure people actually know that support exists and understand how to use it. 

Care doesn't operate around an office working day. Night workers, weekend teams, community carers and bank staff can easily miss communications designed around head-office hours. 

Support hidden behind an email, portal or login isn't much use to an employee who doesn't know it is there. 

That's why activation matters. 

Digital access can make support available around the clock, but human interaction helps make it understood. Short, face-to-face conversations on site give employees the opportunity to ask questions, understand what's available and see how it applies to them. 

For a workforce whose working day is spent looking after other people, making support easy to access shouldn't create another job for the employee. 

 

What operators can do 

Start by looking beyond headline vacancy numbers. 

Understand where turnover and absence are concentrated by service, role, shift and tenure. Then consider the wider operational impact: agency cover, overtime, management time, recruitment and onboarding, and the additional pressure placed on the people who remain. 

Next, look at whether the support you've already invested in is actually reaching the workforce. Registration figures alone don't tell you whether a night worker understands their financial protection, whether a community carer knows how to access wellbeing support, or whether someone experiencing financial pressure knows where to turn. 

Finally, recognise that workforce resilience isn't built through one intervention. It comes from employees feeling supported consistently, whether that means recognition, wellbeing support, accessible benefits or practical financial protection when unexpected health or life events occur. 

The goal isn't to keep adding programmes. It is to make support visible, understandable and useful to the people doing the work. 

 

Why this matters now 

Care providers face a difficult balancing act: growing demand, workforce shortages and rising employment costs, alongside the need to maintain quality and continuity. 

There is no simple answer to those pressures. 

But retaining experienced employees and helping the existing workforce remain healthy, engaged and supported is one of the levers operators can influence. 

That makes workforce support more than an employee benefit. It is part of operational resilience. 

For operational leaders, the question isn't whether caring for employees belongs alongside service quality and workforce planning. In a people-intensive sector like care, they are already connected. 

The people delivering the care are the operation. 

 

 

About the Author 

Hywel Phillips is Chief Operating Officer at Personal Group, where he leads all customer service operations and customer engagement teams, who meet 160,000+ frontline colleagues in person annually. He has 20+ years' experience in field operations and previously held senior roles at BT Group and Openreach. 

About Personal Group 

Personal Group is a leading provider of employee benefits and wellbeing services in the UK, focused on delivering measurable outcomes for frontline workers. Through its award-winning platform, Hapi, along with in-person activation, employee-paid cash plans, and Innecto HR consultancy, Personal Group empowers organisations to support and protect their workforce. 

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